Bachelor of Science in Business Administration
PROGRAM SUMMARY
Year Started: 1969
Accreditation Level: PAASCU The Liberal Arts, Elementary & Secondary Education programs are granted reaccreditation for five years, valid until May 2029
Government Recognitio Number: GR: 371 S.1969
VISION
The College of Business, Entrepreneurship and Accountancy envision itself to become a center of excellence in accountancy, business management and entrepreneurship education. It is committed to the delivery of relevant and effective accountancy and business education programs aligned with the demands of the dynamically changing local and international business environment to produce professionally competent graduates aware of their rights, duties and responsibilities as Christ-centered stewards of the society.
MISSION
The College of Business, Entrepreneurship and Accountancy recognizes the synergistic effect of every individual and every business process undertaken in the different academic and support units in
our concerted effort to deliver quality education to our students. To effectively form and train our students towards professional competence,
it must also be imbibed by the College of Business, Entrepreneurship and Accountancy faculty and staff, as well as, all operational units in the college is working in close coordination with.
The college recognizes that without adequate and appropriate support structures and methods, our human resources will not be sufficient to ensure the development of competent professionals.
As such, the college, as an integral part of the university, has the responsibility of fostering an internal environment contributing to the holistic formation and development of all constituents,
including faculty, staff and students, as a community of friends, guided by the virtues of truth, charity and unity.
The LCUP College of Business, Entrepreneurship and Accountancy shall offer the different learners high quality education and services that are:
1. Relevant and responsive to the needs of the dynamic business communities local and international;
2. Affordable to all deserving learners, regardless of gender, origin, race, creed;
3. Innovative in program planning, instruction and research;
4. Complementary in partnership with industries, institutions and other business stakeholders; and
5. Catholic in character and imbued with Augustinian spirituality.
GOALS
1. Provide business education that is Catholic and Augustinian in character according to local and international standards of quality and excellence responsive to the global challenges in the business environment.
2. Promote the development of critical thinking among students in the analysis of business, management, entrepreneurship and accountancy concerns.
3. Train students to become agents of change in business organizations through research, knowledge development and technology transfer.
4. Assist uplifting the economic well-being of adopted marginalized communities through the creation of short-term programs, activities and livelihood opportunities.
5. Link with professional and socio-civic organizations to serve as partners in co and extra-curricular endeavors for the learning enhancement of our accountancy and business students.
BS BUSINESS ADMINISTRATION PROGRAM
The Business Administration program adopts a comprehensive, integrated approach to studying the interconnectedness of various business functions.
It emphasizes how the strategic coordination of these components can drive organizational success. By the end of the program, students are expected
to gain a deep understanding of the economic, social, technological, and legal environments in which businesses operate. Additionally, they will develop essential business knowledge,
skills, values, and attitudes that empower them to effectively lead organizations and achieve desired outcomes.
The program is an interdisciplinary, problem-focused curriculum that integrates three essential components: foundational business and management education, core business administration courses, and specialized major courses.
Each major is carefully structured to cultivate critical thinking, analytical skills, and expertise in information and communication technology, while also enhancing human relations, communication, quantitative, and computer skills.
These competencies are vital for graduates to excel as effective leaders in business organizations. Additionally, the program tackles contemporary organizational challenges, such as global competition, continuous quality improvement,
corporate governance, and the dynamic relationship between organizations and environmental forces—key drivers of the global economy.
A standout feature of the program is its integration of practical project components into the majority of upper-level courses, offering students the opportunity to apply problem-solving theories and concepts learned in the classroom to real-world scenarios.
Moreover, the program emphasizes the integration of Marian Augustinian core values, promoting ethical leadership, social responsibility, and a commitment to community engagement. Additionally, extensive opportunities are provided for students to interact with
business professionals and gain invaluable hands-on experience, bridging the gap between academic learning and practical application while fostering values that contribute to both personal and professional growth.
EXPECTED GRADUATE ATTRIBUTES (EGA)
EGA 1: Critical and Creative Thinker
EGA 2: Competent Catholic Augustinian Marian Professional
EGA 3: Socially Responsive Steward
EGA 4: Transformative Lifelong Learner
BSBA PROGRAM OUTCOMES (PO)
PO 1: Perform the basic functions of management such as planning, organizing, staffing,
directing and controlling.
PO 2: Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resource management,
production and operations management and strategic management) and employ these concepts in various business situations)
PO 3: Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
PO 4: Analyze the business environment for strategic direction
PO 5: Prepare operational plan
PO 6: Innovate business ideas based on emerging industry.
PO 7: Conduct business research
PO 8: Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
PO 9: Demonstrate corporate citizenship and social responsibility.
PO 10: Exercise high personal moral and ethical standards.
PO 11: Demonstrate business and management skills in the workplace with empathy and integrity.
PO 12: Work effectively with other stakeholders practicing Marian Augustinian values and manage conflicts in the workplace
BS BUSINESS ADMINISTRATION – MAJORS / AREA OF SPECIALIZATION
The College of Business, Entrepreneurship, and Accountancy offers four distinct majors or specializations under the BSBA Program, each designed to provide students with focused expertise and a comprehensive understanding of key areas in business.
• BS Business Administration Major in Financial Management
The Financial Management program prepares graduates for a wide range of careers in financial management and related fields, including, but not limited to, corporate finance, investment management, banking, credit, trust operations, insurance, foreign currency markets, money markets, capital markets, and other financial securities markets. The curriculum equips graduates with in-depth knowledge of financial institutions and the technical skills grounded in established financial theories, methodologies, and advanced analytical tools. Furthermore, the program fosters a strong ethical outlook, emphasizing market integrity, regulatory compliance, good governance, and a competitive global perspective—essential elements for effective financial decision-making in today’s dynamic and complex financial environment.
• BS Business Administration Major in Marketing Management
The Marketing Management program equips graduates for successful careers in marketing, marketing research, advertising, and public relations. The curriculum not only imparts the technical skills and competencies essential for the field, but also cultivates a flexible, adaptive mindset necessary to remain competitive in an ever-evolving business landscape. By blending practical expertise with strategic thinking, the program prepares graduates to navigate the complexities of modern marketing and excel in a rapidly changing market environment.
• BS Business Administration Major in Human Resource Development Management
The Human Resource Development Management program prepares graduates for successful careers in the Human Resources department of any organization, equipping them to manage the diverse human capital needs of the organization. This includes overseeing recruitment, staffing, training, and career development initiatives. The program fosters the skills and knowledge necessary to effectively support and enhance an organization's most valuable asset—its people—ensuring a strong, engaged, and well-equipped workforce.
• BS Business Administration Major in Operations Management
The Operations Management program prepares students to effectively manage the operations of both manufacturing and service enterprises, with a strong emphasis on producing and delivering products and services efficiently, on time, and within budget. The curriculum covers all critical aspects of operations within an organization, including the management of procurement, inventory, production, service quality, logistics, supply chain management, and distribution. By equipping students with the knowledge and skills needed to optimize processes and drive operational excellence, the program ensures graduates are well-prepared to tackle the challenges of today’s fast-paced and competitive business environment.
PROGRAM LEARNING OUTCOMES
1. Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.
2. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resource management, production and operations management and strategic management) and employ these concepts in various business situations)
3. Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
4. Analyze the business environment for strategic direction
5. Prepare operational plan
6. Innovate business ideas based on emerging industry.
7. Conduct business research
8. Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
9. Demonstrate corporate citizenship and social responsibility.
10. Exercise high personal moral and ethical standards.
11. Demonstrate business and management skills in the workplace with empathy and integrity.
12. Work effectively with other stakeholders practicing Marian Augustinian values and manage conflicts in the workplace.
